The Very Reason Why You Should Turn on “Find My iPhone”

This post sounds solely applicable to iPhone. But actually it doesn’t. Android users can relate to this with the equivalent application you have on your phone. I am sharing this story with you now so you’ll be able to see the reason why that feature is a must.


On August 2014, I was on a trip with my best mate, Wayne to Indochina. We had a lot preparation prior and it included making sure we turned on this “Find My iPhone” in both of our phones.

I will cut all the fun parts in the trip to get to the point of this post 😉

One morning we checked out from Hoang Hai Long Hotel in Ho Chi Minh City, Vietnam to catch a Mekong Express bus to Cambodia. The check-out process was annoyingly long, considering we’re gonna be late for our bus. By the time, we got in our taxi to the bus station, Wayne realized his phone was gone.

We went back to that hotel. He turned the room upside down and found nothing (of course, I had a strong feeling someone must have taken that). It was so hard since the trip was just starting and this happened. When we got to the bus station, I got to the office across the street to print out our tickets (we ordered the tickets online). Wayne couldn’t find his phone in his backpack and suitcase (he checked in case he forgot that he had put it in there before). He insisted to stay in the city until we could recover his phone. And then, it just clicked to me to check Find My iPhone!

I explained the situation to the lady at the office (she is super super nice. She asked the bus driver to wait for us while we were dealing with this) and she allowed us to use her desktop computer to check the location of the phone using

Screen Shot 2014-09-15 at 9.18.44 AM

Wayne logged in using his Apple ID and then he clicked the Find My iPhone thumbnail on the screen. We located the lost phone from there. We were not sure where it was so we asked that super super nice lady and she informed us that it was our hotel.

Screen Shot 2014-09-15 at 9.17.34 AM

The Three Musketeers
                       The Three Musketeers

We turned on the Lost Mode and Play Sound. Through Lost Mode, we sent a text message to the phone notifying that this phone was lost and asked the handler to call my phone. I was pretty sure that we’re gonna be able to get the phone back because if you turn on that Play Sound, that phone won’t stop ringing until it’s stopped and with Lost Mode, the phone is practically useless without the password for Apple ID. And no one will be able to circumvent that but the owner.

We called the hotel back and guess what? Surprise, surprise. They found the phone under a furniture. Wayne then took a motorbike taxi to collect the phone.

So, I hope after reading this, you, yes you, will go to your iPhone setting then go to Privacy, Location Services (switch it ON), Find My iPhone (switch it ON). You’ll notice that if you want to switch it back off (which you shouldn’t do), you’ll be asked for your Apple ID’s password. Great isn’t it?! No one will be able to stop you when you are looking for your phone!

And as I mentioned in the beginning of the post, Android users can totally relate to this story too. You guys can use Find My Phone or other anti theft apps on PlayStore. The purpose of the app is just about the same: Find our phone when it is lost from our sight.

Please introduce this feature to anyone you know so they won’t need to mourn over their lost phone. You can just use the share button down there for less of a hassle 😉

And this concludes the post. Later! 🙂


Art of War in Business

Wow! It’s been a month since my last post on this blog. So, where were we?

A little background on what I about to discuss here: JoCom (if you realize it stands for Jonn’s Communication. Sounds tacky, I know. LOL), a mobile network provider wanted to fight its way to get into top 3 place in terms of market share.

In this case, we’ll be able to see how market research plays a significant role to determine what steps need to be taken in their next strategy. They conducted a nationwide market research. In order to get this research effective, they set the objectives; what kind of output they wanted to see as the end result.

JoCom is a relatively new and smaller company if being compared to other settled top 3 companies. But… First things first, I’d like to quote Sun Tzu’s The Art of War,

             ” Though the enemy be stronger in numbers, we may prevent him from fighting. Scheme so as to discover his plans and the likelihood of their success”

“Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards. So in war, the way is to avoid what is strong and to strike at what is weak”

That’s exactly what JoCom did. They wanted to see what their competitors were missing and “attack” them with those. But before that, they had to discover: What were their strengths that needed to be reinforced and their competitors’ weakness that needed to be attacked? There must be something. In order to do that, they decided to put everything back to basic.

They wanted to discover what the ideal mobile network was like for their all respondents (users of their service and non-users/users of their competitors). They attempted to figure out what was it that non-users like from their service and and what their current users dislike of this service.

Naturally, we would ask our users why they like of our service and non-users of what they dislike. But with this reversed method, we will get the best of the answers.

By asking non-users on what they liked of the service, JoCom would be able to strengthen their good sides. And spontaneously, they also got what it was that make those people avoiding their service notwithstanding those good sides. And by asking their current users on things they disliked, it would help Jocom to avoid losing their current users. You know, patch the hole before it gets too big and irreparable! And they also would be able to discover the things that made current users trusted their company in the first place and what made them stick around.

The final result of the research brought unexpected things to surface. They rediscovered the whole company and bit by bit, they were getting where they aspired to be.

You see how important it is to have a goal in everything we do, especially in business. By having a goal first, we’d be able to plan ahead to reach that goal and succeed, just like JoCom and its goal to be the top 3 player in the market. They knew precisely what they wanted to achieve and they found the way to reach that very goal. That is by winning the competition. In whatever business you are having, besides having a clear goal, it’s also crucial to know what it is that makes you ahead of your competitors and what it is that you are left behind.

To quote Sun Tzu’s Art of War,

“You can be sure of succeeding in your attacks if you only attack places which are undefended.

You can ensure the safety of your defense if you only hold positions that cannot be attacked.”